(By comparison, Ford built 63,313 Thunderbirds in 1963 92,465 in. The plan from the beginning was to build 40,000 cars a year, which Buick did in 1963. Ironically, it was Cadillac’s design and sales boom during the early 1960s beginning with one of. ![]() Trust Hagerty Marketplace online auctions and classifieds. Your new way to buy and sell cool cars online. ![]() Buick sold slightly over 112,000 Rivieras between 19. The Riviera name had been used as a model designation on Buick hardtops since 1949, so it was a natural for Flint's sporty new upstart. Along with the 1963 Corvette, the Buick Riviera made it clear that round, feminine forms were out and a sharp, muscular era was beginning. For apprenticing investors seeking to choose the right model at the right point in its appreciation arc-there will be few cars which can be had so affordably and which have such a long way to go as these early Rivieras. Over at the Ford dealers, the new 1964 Thunderbird was selling in near-record numbers. This outstanding classic of the early 1960s is responsible for resurrecting Buick, as well as, influencing the character of the Personal Luxury market to this day with its combination of high-output, solid handling, and dramatic design. GM redesigned the second-gen Riviera (1966 to 1970) with a more substantial and broader body. The Black over White Riviera is well equipped with: power steering, power brakes, power windows, 401cid V8, Dynaflow automatic transmission, power windows, A/C, T-3 headlights and more. Buick sold 112,244 Rivieras from 1963 to 1965, but the sales figures were still behind the Thunderbird. This handsome and well cared for 1963 Buick Riviera was the Senior 1st place winner at the Buick Nationals in 1989. With GMs Cadillac busy with its own success at the time, in what was an uncharacteristic gesture, the Riviera project was cast open for competition within the label, and it was Buick, compelled by its faltering sales, which ultimately provided the winning corporate pitch. FOLLOW HERE: Hot Cars Official On Twitter 1963 Buick Riviera Hemmings 1963 was the debut year for the Riviera as General Motor’s attempt to take on the popular Ford Thunderbird. ![]() He later reflected that he wanted that knife-edged styling, though with a lower profile and with a bit of Ferrari performance thrown in for good measure. CC Contributor Aaron65 has noted several times that his ’63 Riviera feels significantly quicker and handles better than his ’63 Thunderbird: It will absolutely leave my T-Bird standing around as if tied to a tree.Well, he’s hardly the only one. Let’s check out a 1963 Buick Riviera up for bid at Hemmings and a 1963 Ford Thunderbird that will appear in an upcoming Mecum auction. The design concept for the Riviera drew initial inspiration from Styling Chief Bill Mitchells glimpse of a custom bodied Rolls Royce in the London fog while traveling in the British Isles. By the late 1950s GM was developing an appetite for a car which could compete in the still burgeoning Personal Luxury Car segment, a market at that point dominated by the hugely successful Ford Thunderbird.
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